Advocate Market Research Bureau

Advocate Market Research is an independent market research firm founded by Fisher, who earned a master's degree in sociology from the University of Buffalo and previously worked in the advertising industry. The company was started with the belief that the consumer's voice is the most important tool for understanding how to reach them. It offers both quantitative research methods (such as surveys) and qualitative methods (such as in-depth interviews and focus groups). Its client base spans a wide range of industries, including banking, health insurance, health care, race car teams, transportation, and large international religious organizations.