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The Ground Beneath Us

Sports teams can help save the animals they use as mascots

Sports teams around the world use wild animals as mascots but could help protect these same animals in the wild.

By Good Good Good -- Apr 13, 2026

Sports teams can help save the animals they use as mascots

Overview

Sports teams around the world love using wild animals as mascots. A new study found that 727 professional teams across 50 countries use animals like lions, tigers, and wolves in their names and logos. These same animals face real danger in the wild.

Researcher Ugo Arbieu from Paris-Saclay University led the study. He found that teams pick the most threatened animals as mascots more often than safe animals. Lions, tigers, grey wolves, leopards, and brown bears are the top choices. All of these animals have shrinking populations in nature.

The study counted 161 different animal types used by teams. These mascot teams have more than one billion social media followers combined. This creates a huge chance to turn fan love into real help for wildlife. Arbieu created The Wild League to connect sports clubs with conservation work.

Clemson University shows how this can work. Their Tigers United program uses their tiger mascot to fund tiger protection in India. They buy special cameras that spot tigers and warn park rangers within 30 seconds. This helps prevent conflicts between tigers and people. The program also connects schools in South Carolina with schools near tiger reserves in India.

Teams that make money from animal imagery could invest just 0.01% of their home game earnings in conservation. This small amount could make a big difference for protecting wildlife. Our communities can support teams that turn their mascot pride into real conservation action.

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