Founder SWOT is a free, self-paced online course that walks you through a SWOT analysis — a simple planning tool that looks at your business's Strengths, Weaknesses, Opportunities, and Threats. It is part of Verizon Digital Ready, a free national program open to any small business owner. No Verizon plan needed.
The course covers how to identify your business's internal strengths and weaknesses, and external opportunities and threats. Lessons are brief and practical, taught by small business owners and experts. Finishing the course can unlock one-on-one coaching sessions and make you eligible to apply for Verizon's $10,000 small business grants, which are awarded periodically through the program.
The course is completely free. There is no cost to join and no Verizon wireless plan required. Create a free account at the Verizon Digital Ready website, then start the Founder SWOT course at your own pace. You just need a device with internet access.
Ongoing — self-paced, start any time
Online
This course is a good fit for Houston small business owners at any stage — from side hustlers to established entrepreneurs. It pairs well with other free resources through Verizon Digital Ready, including peer networking and expert coaching.
Running a SWOT analysis helps you see your business clearly — what you do well, where you can improve, what chances are out there, and what risks to watch. This course puts that framework to work for founders at any stage, whether you are just starting out or already running a business here in Houston.
