Report
Study Shows How Americans See Politicians & Celebrities in 2024
Why this matters
The results help explain what drives people to vote for certain candidates and how celebrity endorsements might influence elections. This research gives valuable insights into American politics and how voters make decisions based on their perceptions of public figures' warmth and ability to do the job..
Overview
The Bridge Alliance Education Fund worked with Fidelum Partners to study how Americans view 18 famous politicians and celebrities before the 2024 election. They asked 1,546 people across the country how warm and competent they think these public figures are. The study looked at people like Barack Obama, Donald Trump, Kamala Harris, Taylor Swift, Elon Musk, and others. Researchers wanted to understand how people's feelings about these figures might affect their voting choices. The study also identified five different types of voters based on their political beliefs and social attitudes. They compared their findings to a similar study from 2020 to see how opinions have changed. The results help explain what drives people to vote for certain candidates and how celebrity endorsements might influence elections. The Fulcrum news site will publish detailed analysis of the key findings. This research gives valuable insights into American politics and how voters make decisions based on their perceptions of public figures' warmth and ability to do the job.
{"full_text":"Celebrity Politician Study - Bridge Alliance Education Fund\n\n DONATE \n\n In collaboration with \n Fidelum Partners , an in-depth study was conducted to assess the warmth and competence perceptions of 18 well-known politicians and celebrities in the context of the 2024 Presidential election. Interviews were completed with a demographically and politically representative sample of 1,546 US adults from August 27 – September 4, 2024.
\n\n Download the Full Report \n\n This study includes data on the familiarity, perceptions and likelihood to vote for the individuals below, as well as profiles of five distinctly different ideological types of voters based on their social and political attitudes. Changes in perceptions and attitudes since the \n 2020 Fidelum study are also reported.
\n\n Barack Obama \n\n George W. Bush \n\n Kelly Clarkson \n\n Bernie Sanders \n\n JD Vance \n\n Lebron James \n\n Beyonce Knowles \n\n Jeff Bezos \n\n Mark Zuckerberg \n\n Bill Gates \n\n Joe Biden \n\n Taylor Swift \n\n Donald Trump \n\n Kamala Harris \n\n Tim Walz \n\n Elon Musk \n\n Kanye West \n\n Vladimir Putin \n\n The Fulcrum will take a deep dive into the key findings of the study, offering our readers valuable insights in voting intentions, drivers of voting behavior, the role of celebrities in the political process and the overall role perceptions of warmth and competence will play in determining who voters will choose in November.
Looking for programs in Houston?
Feedback Loop
Community members help keep this accurate