Oxford Road is a marketing company that helps businesses advertise on podcasts and other media. They publish weekly newsletters and reports about media trends. This content hub shows their latest insights about podcast advertising, including which sports podcasts work best for ads and how different types of media affect audiences differently.
They share research from their ORBIT tool that tracks which podcasts get the best results for advertisers. The company focuses on helping businesses understand how to reach customers through audio and video content. Their recent report found that niche sports podcasts often work better than general ones for advertising.
They also discuss media theory from Marshall McLuhan about how different types of media make people respond in different ways. This is business-focused content aimed at marketing professionals and business owners who want to advertise on podcasts.