The Listen First Project shares research on how Americans feel about political division and what works to bring people together. Their studies show that 86% of Americans feel tired of division in our country, but 79% would help reduce it if given the chance. The research reveals which messages work best with different groups - like emphasizing shared American identity with older adults and moderates, or focusing on stopping fear between groups with younger people and liberals.
Republicans are less interested in bridging conversations (38% vs 46% of Democrats), but they respond well to messages about fighting back against divisive media and to 'free speech' opportunities. The project found that calling bridging work 'an opportunity to fix broken things' appeals to almost everyone. This marketing intelligence helps organizations create better invitations for people to come together across political differences.
The research includes detailed breakdowns by age, education, race, and political views to help bridge-builders reach different audiences more effectively.