Wise, a global money transfer company, built a movement of 13,000 supporters across 82 countries to fight for price transparency in international payments. They created campaigns like 'Nothing To Hide' and 'Accept My IBAN' to help people understand hidden fees when sending money abroad. Their 'Know What You Pay' campaign got 47,000 signatures and helped change UK laws to make banks show clearer fees.
They also built a website where Europeans can report discrimination when companies won't accept their bank accounts from other countries. The European Commission now uses this website as a trusted source. Wise partnered with advocacy software company NationBuilder to create petition sites and organize supporters.
They even made special beers where the alcohol percentage showed the average cost of sending money from different countries. Their work focuses on educating people about money transfer costs and helping them take action, especially for underrepresented groups who might not understand financial services. This shows how companies can use digital tools and creative campaigns to build movements that change policies and help consumers.